Context:
Let’s be honest: if you live in America, especially if you have kids, your house is a black hole for stuff. Drawers, closets, under the bed—everywhere you look, there’s stuff. Most of it you forgot you even owned. And yet, the cycle continues: buy, accumulate, bury, repeat.
But what if, every few years, you hired movers to completely empty your house? I’m talking everything out—every sock, spatula, LEGO, and lamp. All of it packed up and moved to an airport hanger (or, let’s get real, an old Sears at your local dead mall).
Now, imagine your life’s accumulation is spread out like a NASA crash investigation. Everything labeled, organized, and (with a little AI magic) priced based on what someone else might pay. Then comes the fun part: you walk in and shop your own stuff. Take back whatever you want (for free, of course). The rest? Leave it, and it goes to the “front of house”—a giant, beautifully organized second-hand store for the community.
Why is this the future of commerce? Because in a world where tariffs are high and supply chains are a mess, America doesn’t need more stuff. We need better distribution of what we already have. All our excess is just poorly distributed—buried in the back of drawers, not in the hands of people who might actually use it.
Market Signal:
The secondhand market is exploding (see: The RealReal, Poshmark, Facebook Marketplace), but it’s still fragmented, messy, and friction-filled. Meanwhile, the self-storage industry is booming—proof we have more than we need, but no good way to reset or redistribute it. And with tariffs and import costs rising, there’s a massive opportunity for a “Marie Kondo 2.0” business: not just sparking joy, but sparking circulation.
Takeaways:
We’re sitting on a goldmine of underutilized assets—right in our homes.
The logistics layer (movers, AI sorting, warehouse space) is ready for disruption.
There’s a huge opportunity to reinvent not just decluttering, but the entire flow of goods in America.
Ask:
Who’s building this? If you’re working on “RE-MOVE”—a full-stack, tech-enabled, periodic home reset and redistribution platform—Hit reply, let’s talk.