America is getting older and sicker. Our economy is becoming a great national nursing home and we must do everything possible to rein in costs. That's why care is moving from hospitals to the home whenever it can. Now home care is the fastest growing job in America: 4 million workers and $160B in spend.

Despite big dollars, it’s a cottage industry that struggles under the weight of high churn, low margins, human memory, and manual coordination on every side: labor, families, and agencies. This is endemic to/emblematic of healthcare staffing overall.

And it's about to get worse as AI floods the zone with undifferentiated outreach and spam. The scarce resource in this market isn't jobs or caregivers, per se. Instead, it's attention: which shift a worker sees, responds to, and chooses.

>Phoebe is built to aggregate and direct worker attention

Phoebe replaces the coordinators inside every home care agency with agents that never sleep, never churn, and never forget: turning unstructured data into rich, enduring memory and a system of action. From there, it's expanding outwards with a talent agent for caregivers that acts on their behalf and eventually a care advisor for families.

Phoebe is a new kind of company: a self-driving network of agents. Just like the internet enabling marketplaces and mobile enabling on-demand services, large language models now make it possible to embed agents directly into workflows. Phoebe doesn't sell tools to operators or become the operator itself. It distributes a better playbook through autonomous agents that run inside existing infrastructure with zero behavior change or new tooling.

> Phoebe is a network of agents that builds memory, identity, messaging, and payments as the connective tissue of the home care market. Thousands of shifts across thousands of workers already move through Phoebe every day. Agencies are reallocating headcount and increasing margins. Workers are making more money. Families are getting better care. This is happening now.

We partnered with Phoebe CEO Justin Woodbridge at inception and we're thrilled to double down in the seed round. Phoebe has now raised ≈$10M in total**~ with their $7.4M seed round led by Michael Bloch at Quiet Capital with participation from Slow, Moxxie, Roar Ventures, and Gokul Rajaram. It's a killer crew around one of the most forward-looking agent-native platforms we've seen.

Justin is an incredibly gifted founder with vision, technical ability, and a competitive drive to win at every level. Phoebe is in-office in NYC and hiring across engineering, sales, operations, and design. If you believes that software should coordinate the real world check out phoebe[dot]work/about.

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